For 2009 ARMISTICE MUTEMATH Tour, I decided to pitch them this concept I created that would visualized all of their stops with appropriate information for each venue. Below is a walkthrough of my design process, refinements, and snapshots of the various stages.
This technique serves the brainstorming process best precisely because it is a bit less structured. I wanted to draw relationships that characterize as many aspects of MUTEMATH as possible, while keeping a somewhat relevant focus to the upcoming tour.
Conceptual Sketching >
Whether hand-drawn or quick Illustrator mock-ups, it was important for me to quickly look at the visuals that may represent the data. At this point, I determined the most relevant information to fans would be the date, ticket cost, and venue capacity. So those would be the distinguishing visuals amongst the venues.
Research > Data-mining >
This was a combination of Google Maps, data from the band, venue websites, and basic phone calls and emails. In the end thankfully got all the data I needed on a Google Docs spreadsheet. I collected info for each venue in these dimensions: date, city, state, venue name, venue website, venue capacity, ticket cost, direct purchase link, a nearby vinyl record shop, the last date MUTEMATH visited the venue or city, distance from New Orleans ( their hometown ), and a general link for VIP tickets.
Graphic Design (Illustrator) >
Once I had the data I could start making more specific comparisons and found it would make more sense to created the visuals based on a groupings or stair-step measurements so comparisons across the map could be made easily for fans, who care more about general differences. For example, its more relevant to make a right judgement on about how many people will be at the concert verses the difference between 700 and 800, which would be nearly impossible to distinguish at a glance across the entire United States.
I imported and rebuilt many of the visuals in Flash, and wrote up the code to distribute appropriate data to each venue. I just went ahead and drew in the route path and adjusted the line thickness manually to signify how far along in the tour the band is.
Some design decisions were made here to clarify info reading and address bunching issues. I ended up creating 2 versions. The first is a draggable, close-up version that includes venue capacity, and the second is a expanded view to show the entire US at once and remove the capacity differences.